Outsmart Chaos is a brand created for an IT service and support company.
THE ASK: The task was to come up with a new tagline for Auxiom, but we all know this task is much bigger than just a tagline. It's about creating a visual representation of
their brand and how they want to present themselves. They wanted us to keep in mind what sets their company apart from the rest, which is their human element, their fast solutions,
and the idea of being proactive to prevent future problems.
THE STRATEGY: As I delved into the IT world and researched what others are doing, I realized that many of their approaches are the same.
Their goal is to instill fear into the customer that something bad could happen to their company.
I decided to take a different approach, one that is friendly and approachable. You can always depend on your IT partner, just as you would on a friend.
DESIGN TEAM
Mandy Spicher \ Art Director
David Goldberg \ Copywriter
Alec Peterhans \ Associate Creative Director
Regan Boldman \ Creative Director
Tech Buddy
A safe, honest and trustworthy friend to help with whatever you need.
Tech Buddy is a spokes-icon that is personable, full of knowledge, and a bit sarcastic.
While the client already has an existing brand that I needed to incorporate into this updated look, the collaboration between the two was seamless and easy to transition. We can now use this face as a lighthearted way to help clients feel safe and maintain open communication, while bringing some light, cheeky humor to a potentially scary world.
Bringing the human element to life.
This approach sets them apart from the rest because we all know the frustration of trying to get anything fixed during your workday.
This icon represents how Auxiom IT technicians are more than just that - they are one call away, reliable, and friendly.
